The Spanish island of Mallorca is projected to be the ‘star’ destination for American and Canadian tourists this year’s summer, due to a collaboration between United Airlines and top North American travel agencies.
This was revealed on Day 1 of the Spain Tourism Summit 2023, which is currently ongoing at Palma, Mallorca’s capital city.
At the summit, President of the Council of Mallorca, Catalina Cladera, emphasized the importance of the American and Canadian tourist markets to Mallorca, especially because of both countries’ commitment to the sustainability of holiday destinations as well as their high tourist purchasing power.
“The North American market values Mallorca as a destination in a broad way and not only as a place of sun and beach, and this mirrors our strategy in terms of tourism policy,” Cladera said.
“It is a niche market that is of interest to the entire productive sector in Mallorca, as its visitors are respectful of the environment and of the destination itself and also generate a very significant spend.”
Miguel Sanz, CEO of top Spanish tourism agency Turespaña, commented that the sole purpose of the Spain Tourism Summit 2023 was to further promote Spanish holiday destinations in the American and Canadian markets.
“Mallorca, in this regard, has become a true transatlantic destination because of the United Airlines route,” Sanz noted.
In attendance at the summit were over 75 North American top travel agents and tour operators specially selected, by the Spanish Tourist Office of Turespaña in New York, Los Angeles, Chicago and Miami as well as in Toronto, to attend the event.
