Vietnam’s capital city Hanoi has recorded a boost in its tourism sector, just two months into 2023.
Between January and February this year, the city welcomed 3.73 million visitors, including 535,000 tourists from abroad and 3.2 million holidaymakers from all around Vietnam.
The Hanoi municipal Department of Tourism says this influx has resulted in tourism earnings of up to 13.2 trillion VND (about $556 million) for the city within the two-month period.
According to the department, Hanoi’s tourism sector has consistently shown increasing growth potential in the early months of the last few years, with tourist numbers usually peaking in the New Year period.
The city has also undertaken considerable efforts to revive its tourism industry, especially after the global shutdown brought about by the COVID-19 pandemic.
One such effort includes enhancing collaboration, especially with other attractive tourist destinations in Vietnam, in order to come up with strong publicity activities to develop the sector.
Foreign organizations and tourism stakeholders have also not been left behind. The government regularly invites these stakeholders to explore Hanoi and have a feel of the local culture in order to enhance promotion.
Hanoi’s tourism department has also made good use of the media, with local and international news channels, as well as digital and social media platforms, consistently used to promote Hanoi as a top Southeast Asian travel destination.